Remove 2004 Remove CPA Remove Entrepreneur Remove Revenue
article thumbnail

Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Distribution revenue is CPC and CPA. .

article thumbnail

Go-Getters Showcase

Mike Michalowicz

Michael Buzinski, President & CMO of Buzzworthy Website Marketing , is a lifelong entrepreneur, digital marketing thought leader, best-selling author, and US Air Force Veteran. Her team helps lifestyle-driven entrepreneurs take back their freedom through powerful systems and effective delegation. 20+ books sold.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key Performance Indicators (KPIs) for Optimization

ConversionXL

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 1) Revenue per visitor.

Metrics 121
article thumbnail

How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 When Facebook first launched in 2004, it was text-only. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA). via Natalie Luneva ].