ConversionXL

JANUARY 18, 2022

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

JUNE 3, 2011

Its product Fetch Fans is a social media design application that builds highly interactive and custom branded Facebook business page tabs, Twitter and blog backgrounds, which was launched at DEMO earlier this year. “Sometimes boot-strapping and showing customer traction will lead to better end results for the business,&# she advises.

Social Media 187

Social Media Media Management Application Development 187

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

Duct Tape Marketing

JUNE 15, 2022

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

Audio 65

Audio SMS Technical Review Advertising 65

Steve Blank

SEPTEMBER 14, 2009

Each VC firm/partner has a different spin on what to weigh more.) In this time, building a successful business meant building a company that had paying customers quarter after quarter. They taught you about customers, markets and profits. 3) invest in and take equity stakes in exchange for capital.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Both Sides of the Table

APRIL 13, 2011

If you have time check out the video (or download on iTunes – Episode 27 - and listen at the gym or on your commute!). In 2004 / 2005 I was starting to get intrigued with user-generated content. I had the chance to sit down with him for an hour and ask him loads of questions that I thought you’d enjoy hearing.

Technical Review 288

Technical Review Venture Capital Silicon Valley Software Review 288

Hearpreneur

SEPTEMBER 9, 2022

The project was a little unexpected – creating customer cereal boxes called Obama-Os and Cap’n McCains, timely for the 2008 elections. Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals. This included health insurance and making them domestic partners. 4- Netflix.

Entrepreneur 93

Entrepreneur Bankruptcy Southern California South Africa 93

Duct Tape Marketing

JUNE 10, 2011

Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. This is so critical if you plan to build a strategic partner platform. Internal customer – How often do you take the internal temperature?

Small Business 59

Small Business Marketing Software Review Social Media 59

Duct Tape Marketing

JUNE 24, 2011

In order to charge more and get what you’re worth you’ve got to take some time and get very serious about measuring one thing – value or results that a customer receives. Here’s how to do that Create a process that requires you to meet with every customer for something I call a “results review.”

Small Business 68

Small Business Marketing Software Review Social Media 68

Duct Tape Marketing

JUNE 7, 2011

The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer. In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you.

Small Business 60

Small Business Marketing Social Media Software Review 60

Duct Tape Marketing

MAY 16, 2011

Here’s an example: let’s say one of your business goals for the year is to increase renewal business from existing customers by 15%. To develop your marketing strategy, think about the marketing efforts it would take to get more customers to renew.

Marketing 54

Marketing Social Media Software Review Small Business 54

Duct Tape Marketing

MAY 18, 2011

Explain how you love providing great service and encourage customers to review your service. Make customers aware of the review page via: Business cards – on the back: “Love our service? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi.

Web 47

Web Software Review Cofounder Small Business 47

Duct Tape Marketing

JUNE 13, 2011

If you intend to thrill every customer, you will attract and retain. Related Posts: Follow-up Is the Momentum Building Power Tool What To Do When a Prospect Says Yes The Most Expensive Way to Grow a Business Who don’t you want as a customer? Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 72

Small Business Customer Marketing New York 72

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 7, 2020

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. But podcasting does have a lower cost and barrier to entry than video (at least quality video production). Unlike professional-quality video, the start-up costs for podcasting are quite affordable.

Syndicate 85

Syndicate Syndication Hosting Audio 85

ConversionXL

JULY 29, 2015

Look into the Video Camera. In this article on stock photos , I described a study illustrating that power: “ Bateson, Nettle, & Roberts (2006) provided customers with an unsupervised ‘honesty box’ to pay for their lunch. Whatever you method you choose, you should be looking into the camera for the majority of the video.

Campaign 48

Campaign Reputation Metrics Naming 48

Duct Tape Marketing

JUNE 25, 2011

Flowplayer – open source flash video player that allows you to customize the player for your embedded video and create a branded player – a step up from simple YouTube embeds for serious video experience. MailVu – quite possibly the easiest way to record and send personalized video in email.

Small Business 57

Small Business Marketing Widget Flash 57

Duct Tape Marketing

JUNE 27, 2011

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer. In other words our ideal customers are often people we simply like and understand. Does this have some truth for you?

Social Media 71

Social Media RSS Engineer Public Relations 71

Duct Tape Marketing

JUNE 14, 2011

My take is that if you establish a strong marketing strategy, one that helps you build trust, and you fully understand the behavior and objectives of your ideal customer, then you can use almost any tactic to build your business. The technology is there to do this in small batches with hundreds of variations.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

The Next Web

NOVEMBER 25, 2013

Nick Mehta is the CEO of Gainsight , the leading customer success management company. By attending, you can learn about new technologies coming out from Salesforce.com, innovations from the partner ecosystem, and the location of every Moscone outlet to charge your dying iPhone. Well, that’s not entirely correct.

San Francisco 121

San Francisco Green Cofounder Public Relations 121

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? Unapologetic Rules for Entrepreneurs Are You Making Evil Plans?

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. LoopFuse a marketing automation platform that makes it easy generate demand and engage customers through the buying cycle. Note: There have been some updates since I published th.

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

JUNE 17, 2011

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind.

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

APRIL 26, 2011

I’ve done some work with eBay and Etsy sellers and those businesses are great examples of how a company can either struggle or thrive based on how well they see purchases as customers rather than transactions. The series of photos below represent what I believe is a great example of how to deliver an experience with your product.

Social Media 77

Social Media RSS Engineer Public Relations 77

Duct Tape Marketing

JUNE 20, 2011

The fact is most businesses offer or honor an implied guarantee – if a customer feels they didn’t get what was promised we often resolve this by offering a refund. I believe any businesses can explore ways to promote their best customers into some form of exclusive membership offering.

Social Media 69

Social Media SEO Programming Engineer 69

Duct Tape Marketing

JULY 5, 2011

This can be said of the individual elements of any business – the products, the services, the people, the customers, the culture, the story, the brand – but it is the collective attainment of commitment that is the ultimate marker of success. So, my first question to you as you contemplate the validity of this idea.

Small Business 62

Small Business Marketing Social Media RSS 62

Duct Tape Marketing

JULY 7, 2011

Both employees and customers benefit from a business where play and laughter are as treasured as profit and process. Some may contend that there is no place for humor in their business and to that I say, if your customers are human beings, there is a place. Your picture is on our wall as “Customer of the Year&#.

Small Business 64

Small Business Marketing Portland Social Media 64

Duct Tape Marketing

APRIL 26, 2011

In an effort to help a confused individual that requested our help via email (understand this was not a customer, just a weary traveler) we asked a couple clarifying questions to try to understand how we could help. What we received back was an insult filled rant about how we should apologize for not knowing what she wanted.

Social Media 63

Social Media RSS Engineer Public Relations 63

Duct Tape Marketing

MAY 9, 2011

Image Tom BKK via Flickr Most business owners lean toward the negative side of things and view this question as a warning that their suppliers, staff and customers are trying to take advantage of them. What was your first thought when you read this title? Start off each day reminding to bring your best to someone today.

Small Business 58

Small Business Marketing Social Media Lean 58

Duct Tape Marketing

JUNE 8, 2011

This process includes adding immediate customer feedback to the development road map. iTunes link – Cost is $2.99) or Related Posts: Shifting to the Third Screen Has Social Media Changed Customer Service? Really great ideas emerge through lots of little failures. Note: There have been some updates since I published th.

RSS 56

RSS Social Media Engineer Public Relations 56

Duct Tape Marketing

MAY 14, 2011

Enloop – Automatically creates customized business plans are prepared, on-the-fly, complete with all text and financial forecasts. Image kase3k via Flickr Good stuff I found this week: Olark – Very full featured real time chat tool for your web site.

Small Business 56

Small Business Marketing Social Media RSS 56

Duct Tape Marketing

JULY 1, 2011

iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Seth Godin Pokes His Own Box Has Social Media Changed Customer Service? You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed ) or you can buy the Duct Tape Marketing iPhone app.

Small Business 57

Small Business RSS Marketing Social Media 57

Duct Tape Marketing

JULY 2, 2011

Present.ly – A private microblogging tool that has great applications for businesses wanting to share a stream of information with employees and customer groups. Swiffy – A Google Labs project that makes it very easy to upload your flash movies and convert them to a format that will play on the iPhone and iPad.

Small Business 54

Small Business Marketing Flash Social Media 54

Duct Tape Marketing

APRIL 27, 2011

Denny tackles the question that many small businesses face and that’s “what to do when you’re faced with competition that has more money, name recognition and customers?&# Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly.

Small Business 59

Small Business RSS Marketing Social Media 59

Duct Tape Marketing

MAY 27, 2011

My guest for this week’s episode of the Duct Tape Marketing podcast is Chuck Martin, CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc and author of The Third Screen: Marketing to Your Customers in a World Gone Mobile. Figure that out and you’ll never be led astray.

Small Business 58

Small Business RSS Marketing Mobile 58

Duct Tape Marketing

APRIL 23, 2011

Schedulicity – this tool allows you to put your calendar online so customers can find a time that works to schedule an appointment. This free little app lets you create links directly to a specific part of a page. There’s a bookmarklet and Firefox extension as well.

Small Business 57

Small Business Marketing Social Media RSS 57

Duct Tape Marketing

MAY 26, 2011

In addition, you may find these tools helpful when sizing up the online presence of a prospect, vendor or potential strategic partner. link] Google Search Shortcuts – Google has a list of operators that you can use to do customer searches that will turn up lots of information on sites you are analyzing.

SEO 69

SEO Small Business Marketing Search 69