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How To Develop Your Customer Retention Strategy

ConversionXL

Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 115
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article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

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Can You Trust Any vc's Under 40?

Steve Blank

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.

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Start Your Marketplace Engines

Genuine VC

It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. Often this focus can be on a specific geography or vertical. Develop/leverage meaningful relationships so sellers are patient during an initial phase.

Engineer 201
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Website Information Architecture: How to Optimize for UX

ConversionXL

Attaching a photo to a persona helps us imagine a real person we’re building the site for: User personas are an essential part of developing an information architecture. To develop useful metadata, you have to determine what people care about. Should the main menu be horizontal or vertical? Here’s a sample persona.