Duct Tape Marketing

MAY 15, 2014

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. After making your list, use the search box to find their company page. Ideal Customer Lead Generation Jean Hanson' And when the time is right, it’s YOU they will contact.

Minnesota 69

Minnesota Lead Generation B2B Social Media 69

Duct Tape Marketing

SEPTEMBER 24, 2015

Finding Leads Using Advanced Search. Using the basic search feature is pretty much the same as using any standard website search. So using the Advanced Search feature may be a better use of your time when trying to generate targeted leads. LinkedIn is a phenomenal tool for businesses to find leads.

Minneapolis 28

Minneapolis Social Media Search Security 28

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It’s not just the less-than-stellar user experience that’s making lead capture forms less desirable these days. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Brandanew

MARCH 7, 2016

Things have changed from 2005 and from my first sales challenge. No matter if you’re a brick and mortar business or an online set up, you’re found through social media, Google searches and on mobile devices. Content marketing reduces cost of lead generation. Break the silos. Bring in all might.

Sales 100

Sales Marketing B2B Lead Generation 100