Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. The key feature these services offer is that the group text becomes a conversation for all and most allow you to go beyond to text and add images (MMS).

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

MAY 10, 2011

The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. All rights reserved.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

SEPTEMBER 24, 2015

Finding Leads Using Advanced Search. Using the basic search feature is pretty much the same as using any standard website search. So using the Advanced Search feature may be a better use of your time when trying to generate targeted leads. Notice that the filter for “Function” has been grayed out.

Minneapolis 28

Minneapolis Social Media Search Security 28

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Image source ).

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).

Analytics 165

Analytics Marketing Channel Metrics 165

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them. The great thing about this strategy is you already have a conversion mechanism.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

MAY 31, 2017

For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. The median conversion rates ranged from 2.6% reducing the number of fields ).

Lead Generation 91

Lead Generation Channel IP Conversion 91