Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What was the acquisition cost of each sign-up?

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60