How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. The SiriusDecisions Demand Waterfall (2006). This is the model my customers referenced when I was selling them demand-gen software in 2014. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.
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