Up and Running

AUGUST 29, 2014

A major cause of business failure is not having enough cash available to cover all startup costs and operate for at least a year. Do I need to hire a Certified Public Accountant (CPA) for my small business? As a licensed professional, a CPA has to adhere to a code of professional ethics.

Small Business 87

Small Business CPA Government North America 87

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. First, it helps to determine what you can afford to spend on customer acquisition. Determining your spend.

Acquisition 49

Acquisition Cost Customer Social Media 49

Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Distribution revenue is CPC and CPA. . round closed May 2006.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's go. Stay with me.

Web 87

Web CPA Analytics Affiliate 87