ConversionXL

JULY 29, 2015

With standard conversions, people receive value immediately. I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Most project creators describe their project using aggregate framing.

Campaign 48

Campaign Reputation Metrics Naming 48

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. All data in aggregate is crap. At the same time for site Y, it could be Average Order Value.

Analytics 60

Analytics Metrics Web Leadership 60

Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. Founded in 2006 by Aaron Finn. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. 7 Best Practices, Bonus Tips. Then you'll see some zeros in the visits column. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). Where is it?

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

JUNE 18, 2012

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Unlike other companies, we are a true digital record label, not aggregators. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Duct Tape Marketing

AUGUST 18, 2014

Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. There’s more anticipation and surprise and, as a result, more attention and conversation is produced. This way, my readers look forward to what’s coming next. Michael Port.

Marketing 49

Marketing Social Media North America Media 49