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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

With standard conversions, people receive value immediately. I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation.

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The 1/9/90 Rule of UGC & Why It’s OK to Have Lurkers

Both Sides of the Table

If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. And more embarassingly to me Garindra Prahandono gave me this link to an article written by the guru of web design, Jakob Nielsen about the 1/9/90 rule written back in 2006. Don’t.

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The State of the Crowdsourcing Union, 2011

crowdSPRING Blog

Most online (and many many offline) companies are leveraging paid search and pay many thousands of dollars to experts to manage their campaigns. A company looking to place ads on search networks posts their campaign through Trada and their community of SEO experts contributes keywords and terms to the campaign.

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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

I found that a lot of my time went into spending time with the country MD’s to show them that they were still important to me and that I was still willing to help with sales campaigns. I opened up with a very blunt conversation about self confidence, self doubt, family pressure, peer pressure and the demands on a CEO.

Ireland 319
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The Rise of AI in Advertising

Duct Tape Marketing

With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. 20:15] How do you tie conversion rate optimization to your ad spend? [21:49] 21:49] Regarding GA4, What’s your advice to business owners? Like this show?

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How to Radically Stand Out with Brand Marketing

ConversionXL

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Drift is a conversational marketing platform with the mission: “to use conversations to make business buying frictionless, more enjoyable, and more human.”.

Marketing 109
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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

The sheer volume of conversation going on allows businesses to analyze metrics and adjust customer service and marketing based on the numbers (i.e. Online Marketing Specialist, Kenneth Westling, identifies three facets of the Five Guys social media campaign that contribute to its success: Prioritizing customer service.

Metrics 28