Duct Tape Marketing

JUNE 2, 2017

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Be stocked: Stay on top of inventory needs, and if possible, use a predictive analytics tool to optimize. Be attentive: Through email and social media, remind customers you’re there, that they need to re-subscribe, refill, etc. Incentives.

Acquisition 49

Acquisition Cost Customer Social Media 49

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. David's idea is simple and genius.

Web 87

Web CPA Analytics Affiliate 87