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How To Boost eCommerce Revenues With Upselling

ConversionXL

According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. image source .

eCommerce 118
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5 Hot Ecommerce Trends to Watch

mashable.com

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. Brand equity.

Equity 94
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Bridge Between Online Services & The Internet: AOL. It was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. AOL was controlled by one company and the Internet was distributed. AOL was closed, the Internet was open. And then came AOL.

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Why A/B testing is essential to your startup’s campaigns

The Next Web

Fast-forward to (almost) instantaneous feedback from the Internet, where advertisers and marketers are able to turn on a dime and make adjustments within minutes and not days, and the case for A/B testing becomes quite apparent. If you’re recalling the launch of the Google Website Optimizer tool in 2006, you’re on the right track.

Campaign 131
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The Case For Creating A Podcast For Your E-Commerce Or Software Company

ConversionXL

Originally, the study found podcasting awareness had remained rather flat for several years, dating back to about 2006 when the percentage of those surveyed who said they were familiar with the term podcasting sat at only 22%. In 2006 it was a mere 11%, and in 2012 it hit 29%. That’s a 163% difference if you’re still counting….

Software 100
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131