Cracking the Code

NOVEMBER 10, 2009

The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

BeyondVC

JANUARY 14, 2010

There are still conflicting reports on the growth of the economy and it is unclear whether Q4 was the release of some pent-up demand of if it will be more indicative of sustainable new spending on technology. You need to feel confident that if you spend more on marketing, you will get more leads which will lead to more sales.

Sales 102

Sales Sales Cycle Portfolio Lead Generation 102

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

APRIL 13, 2007

Several things - and I like the way Tin Tzuo, the Chief Strategy Officer of Salesforce.com illustrated them during his speech at the Stanford Technology Venture Program. Successful companies have developed specific teams focused on developing and monitoring key usage metrics. SaaS business metrics: why are they different?

Software Review 48

Software Review Internet Software Technical Review 48