2006 Lead Generation Partner Technology 
Cracking the Code
NOVEMBER 10, 2009
The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Philippe Botteri Accel Partners London, UK My Bio. Bessemer Venture Partners Expands BVP VII Fund.
Duct Tape Marketing
JUNE 14, 2011
In fact, some of the more “traditional” offline approaches have never been more effective when fused with technology and newer online approaches. The technology is there to do this in small batches with hundreds of variations. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :
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Duct Tape Marketing
JUNE 17, 2011
SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind.
BeyondVC
JULY 1, 2009
Here is an excerpt from my post in 2006 Trust me, I love having well capitalized companies. Marketing is not generating enough leads so let's spend more money on lead generation. I am not going to rehash Om Malik's excellent summary of "What went wrong with Joost" but I did want to dive deeper into a few points.
BeyondVC
JANUARY 14, 2010
There are still conflicting reports on the growth of the economy and it is unclear whether Q4 was the release of some pent-up demand of if it will be more indicative of sustainable new spending on technology. You need to feel confident that if you spend more on marketing, you will get more leads which will lead to more sales.
Cracking the Code
OCTOBER 10, 2008
SaaS products don’t pull through large stacks of hardware boxes and software licenses so they’re not very attractive to traditional independent software vendor (ISV) partners either. In particular, we have seen the emergence of a new generation of smaller, more nimble and SaaS-savvy SI firms.
VC Cafe
MARCH 20, 2011
Future Simple is already getting great traction with its CRM system for SMBs, PipeJump , and QuoteBase a nicely designed quote generator used by thousands already – full article. Gigya was founded in 2006 and has raised close to $30 million to date. Gigya seems to be going through some rough waters these days. Miscellaneous.
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