2006 Lead Generation Revenue Sales Cycle 
Cracking the Code
NOVEMBER 10, 2009
Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. ► 2006. (7). Support, support, support! Mind the GAAP! at 7:42 PM. Newer Post.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!
ConversionXL
DECEMBER 9, 2013
On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text. image source.
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