David Teten

APRIL 16, 2012

Would you like to have a salary from day one of your startup? Although we are open to various configurations of 2-5 people, we envision a team built around: a CEO, reporting directly to the Board; a Product Manager to harden the vision; and an Engineer to make the magic. Head of Engineering: Strong experience with B2C businesses.

Cofounder 133

Cofounder New York Venture Capital B2C 133

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In Sometimes, the customer will want a trial with their own data.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. ► 2007. (10). Best Venture and Technology Podcasts for 2007.

Software Review 48

Software Review North America Europe Metrics 48