www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

BeyondVC

AUGUST 26, 2008

As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale. " The lowest friction sale can be a user clicking on a web page and the content owner getting paid for it. The easier it is to scale the faster and more efficiently you can grow."

Cost 60

Cost Sales Sales Cycle Demand 60

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48