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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Monday, February 12, 2007. Getting the most of your online marketing: the In & Out of SEM/SEO. ▼ 2007. (10). Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. on a scale of 1-4). on a scale of 1-4). ► 02/24 - 03/02. (1).

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007.