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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

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It's a startup, not a spreadsheet

Startup Lessons Learned

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. And so the spreadsheet is built with conservative assumptions, including a final revenue target. So far, so good.

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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. What is the right revenue model? If not, there are plenty of alternatives.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

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Business ecology and the four customer currencies

Startup Lessons Learned

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.

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Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 22, 2008 Net Promoter Score: an operational tool to measure customer satisfaction Ive mentioned Net Promoter Score (NPS) in a few previous posts, but havent had a chance to describe it in detail yet. Use whatever communication channel you normally rely on for notifying your customers.

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