25 Entrepreneurs Explain How They Came Up With Their Business Name
Hearpreneur
OCTOBER 30, 2015
The name of our company is inspired by a old myth of Fernando Del Viejo, legendary 17th century gourmand who was commissioned by Queen Isabella I of Spain to travel with the conquistadors to found Florida and the New World in order to grow and protect the rare Datil Pepper plants that used to back the Spanish Treasury. Augustine, Florida.
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