article thumbnail

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? ► 2008. (11).

article thumbnail

Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. 1st 2008 with a base value of 100.00 ► 2008. (11).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Then we could focus on standardizing a product that could have an automated sales cycle online. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. ▼ 2008. (11).

article thumbnail

270+ Tools for Running a Business Online

mashable.com

Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. What will you find here? Join the 2.3 2 Are We All Asking to Be Robbed?

article thumbnail

Is Emotion Necessary To Make More Sales?

ConversionXL

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Emotional Design Influences Sales. image sources. Overall, the campaign would involve a lot of text.

Sales 126