Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? Reply Sean Murphy , on November 2, 2009 at 11:55 am Said: This is a common misunderstanding and one that bootstrappers trip over.

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Duct Tape Marketing

JUNE 21, 2011

There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. With Google’s ability marry advertising with offers and a local portal this could prove very disruptive to Groupon, but also to many local portals services such as Yelp!

Small Business 65

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Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. All rights reserved.

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Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

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YoungUpstarts

FEBRUARY 8, 2016

Gurwin said, “We were a mobile first company, and we reached out to a company back in 2009 that hadn’t really built anything in mobile. You can also try to build an initial following by leveraging public relations (PR). You will need to supplement with more traditional tactics like email marketing and traditional advertising.

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Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

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Duct Tape Marketing

SEPTEMBER 15, 2016

If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. But perhaps paid advertising isn’t where your focus should be. As a result, the cost per acquisition was cut by 50%, and conversion increased by 4x with a 1.5x

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