Remove 2009 Remove Acquisition Remove Campaign Remove Retention
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

This “gap” first came to fruition in 2009 when retailers decided that the best way to attract mobile users was to create a mobile application. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). Image Source.

Mobile 48
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Starting an Online Casino

The Startup Magazine

Size of the online gambling market from 2009 to 2020 (in billion U.S. Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. Overall the costs will involve a retention program for the loyal players. Source: Statista.

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How can startups engage with Google?

VC Cafe

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. how do we improve retention) and Google helps the startups with best practices (i.e. Will they compete with me?

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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# They get focused solely on growth. Take the minimum viable product , for starters.

Customer 156
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Discovery is the problem in gaming

Lightspeed Venture Partners

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. Much has changed since 2009, and browser (including social) and mobile games are the two hottest areas in gaming right now.

IP 114
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Engagement loops: beyond viral

Startup Lessons Learned

We were trying to broaden the conversation beyond just viral customer acquisition. For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot.

Viral 140
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42