VC Cafe

MARCH 10, 2010

Morgan, mobile display advertising is expected to grow by 81% from $140 million in 2009 to $253 million in 2010. Todacell matches ads from the client’s inventory based on user data, location, time, and the performance of ad campaigns on that publisher’s mobile website or application. A ccording to Imran Kahn, analyst for J.P.

Los Angeles 76

Los Angeles Exit Strategy Europe Mobile 76

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.

Small Business 62

Small Business PPC Social Media Public Relations 62

Steve Blank

DECEMBER 7, 2010

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Present and explain your marketing campaign. Did you learn anything different?

Wiki 312

Wiki Lean Management Business Model 312

Both Sides of the Table

MAY 4, 2010

If you want to run marketing campaigns you need to know who influences whom and in which product categories and geographies. Online advertising platform for local businesses; ReachLocal reported over $203 million in revenue for 2009, compared to around $146 million in 2008. Its net income for the 2009 period is $11.66

IPO 236

IPO .Net Venture Capital Strategic Investors 236

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. Will they compete with me? what if they decide to enter my niche? What will they announce in the next Google I/O keynote?

Technical Review 131

Technical Review Startup Early Stage Cloud 131

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

Duct Tape Marketing

SEPTEMBER 15, 2016

As a result, the cost per acquisition was cut by 50%, and conversion increased by 4x with a 1.5x This is a smart campaign approach. In 2009, Burberry launched a new website called “The Art of the Trench,” where users could share and comment on pictures of everyday people wearing products from the brand. The Takeaway.

Social Media 28

Social Media Sweden Audience Advertising 28

Jeff Hilimire

MARCH 1, 2011

As people more and more use mobile devices to connect to their social networks, and companies more and more realize that social is incredibly important in their marketing mix (which shockingly is still something that some companies are struggling with), they’ll have to start incorporating mobile strategies into campaigns.

Mobile 31

Mobile Marketing Forecast Campaign 31

Altgate

DECEMBER 15, 2008

This can be a challenge as often the cost of acquiring these customers can actually go up over time (as marketing campaigns pick up the low hanging fruit). Share and Enjoy: This entry was posted in Startups and tagged business plan , customer acquisition , financial model , marketing , strategy. Bookmark the permalink.

Customer 31

Customer Boston Valuation Venture Capital 31

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# They get focused solely on growth. They get focused solely on growth.

Customer 156

Customer San Francisco Viral Lean 156

www.foliomag.com

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Mergers and Acquisitions. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Lightspeed Venture Partners

JUNE 11, 2012

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. Much has changed since 2009, and browser (including social) and mobile games are the two hottest areas in gaming right now.

IP 113

IP Distribution Viral Mobile 113

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

APRIL 13, 2016

When it comes to traffic acquisition, the money is in the headline. Campaign Monitor says they A/B test their headlines using email: “Campaign Monitor will send one version of the email to one part of the list (we choose to send each version to 10 percent of our list), and the other version to another part. Feature Image Source.

Algorithm 48

Algorithm Social Media Campaign Audience 48

Software By Rob

AUGUST 18, 2010

CrazyEgg decided to drop its free plan in Jan of 2009 and they haven’t looked back. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. Seems like a very successful marketing campaign. #56 Where was this info when I needed it? They launched freemium in Sept.

Software Review 78

Software Review Software Revenue Cofounder 78

Software By Rob

FEBRUARY 10, 2009

February 10th, 2009 | Micropreneurship , Startups Building your startup? John Sternal #22 My Pecha Kucha Presentation at the 2009 Business of Software Conference | Software by Rob on 11.16.09 Make your customer feel at ease with what he/she is buying. Always be testing. Everyone knows that orange is the new pink. at 12:51 am [.]

Design 51

Design Software Review Marketing Software Developers 51

VC Cafe

JULY 4, 2011

in 2009 and debt moderated to 76.6% A recent study by Israel’s Central Bureau of Statistics showed that Israeli cows produced an average of 10,208 kg (around 10,000 liters) of dairy per cow in 2009, outperforming cows worldwide. Following the acquisition, Trifon will become DG’s chief digital officer. of GDP in 2010 from 5.2%

Balance Sheet 90

Balance Sheet Acquisition Africa 90

Aymeric Gaurat-Apelli

JUNE 8, 2010

Depending on what the business idea is about and my target market is, I would use one of the following advertising platform: Facebook ads Google Adwords Bing Reddit advertising Stumble Upon ads How I would run the campaign to get both a targeted AND cheap traffic would be the topic of a future post (if enough interest is shown in the comments).

Ruby 62

Ruby Analytics Australia Affiliate 62

Aymeric Gaurat-Apelli

JUNE 8, 2010

Depending on what the business idea is about and my target market is, I would use one of the following advertising platform: Facebook ads Google Adwords Bing Reddit advertising Stumble Upon ads How I would run the campaign to get both a targeted AND cheap traffic would be the topic of a future post (if enough interest is shown in the comments).

Ruby 56

Ruby Analytics Australia Affiliate 56

steveblank.com

JULY 8, 2011

Reply Crystal Williams , on April 12, 2009 at 10:38 am said: Hi Steve! … Reply Avron Olshewsky , on June 10, 2009 at 11:03 am said: Hi Steve, Read your book “The four steps …&# and have enjoyed it and your blog. It is certaintly a great list to motivate me to get reading again. Keep up the great work! … Thanks!

Software Review 110

Software Review Startup Silicon Valley Analytics 110