2009 Acquisition Forecast Metrics 
Steve Blank
NOVEMBER 16, 2009
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.
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Cracking the Code
MARCH 12, 2010
So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. However, despite healthy Q4 results (most companies were at or above plans) few have increased their 2010 guidance and the median moved only from 15% (same as 2009) to 17%. ► 2009. (9). ▼ 03/07 - 03/14. (1).
Cracking the Code
FEBRUARY 23, 2011
In comparison, the overall technology sector growth was projected at 9-10% in early 2010 and this forecast did not change significantly today. ► 2009. (9). SaaS business metrics: why are they different? SaaS companies projected to grow 18% over this period in January 2010 and this projection moved up only to 20% today.
Steve Blank
DECEMBER 7, 2010
What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If non-web, build demand creation budget and forecast. Dave McClure, “Startup Metrics for Pirates”, [link]. Did you learn anything different?
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