Steve Blank
NOVEMBER 16, 2009
Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. Reply Nivi , on November 16, 2009 at 9:47 am Said: Great stuff. Great quote.
Cracking the Code
MARCH 12, 2010
So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. However, despite healthy Q4 results (most companies were at or above plans) few have increased their 2010 guidance and the median moved only from 15% (same as 2009) to 17%. ► 2009. (9). ▼ 03/07 - 03/14. (1).
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The Equity Kicker
DECEMBER 18, 2012
I wouldn’t argue with that, but the interesting thing is that the landmark mobile adtech acquisitions happened three years ago when Google acquired Admob for $750m in Nov 2009 and Apple followed with the acquisition of Quattro Wireless for $275m in Jan 2010. The earlier eMarketer data is here and here.
Cracking the Code
FEBRUARY 23, 2011
In comparison, the overall technology sector growth was projected at 9-10% in early 2010 and this forecast did not change significantly today. ► 2009. (9). SaaS companies projected to grow 18% over this period in January 2010 and this projection moved up only to 20% today. ► 03/07 - 03/14. (1). ► 02/21 - 02/28. (1).
Steve Blank
DECEMBER 7, 2010
What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If non-web, build demand creation budget and forecast. Read : John Mullins & Randy Komisar, Getting to Plan B (2009) pages 133-156.
www.forentrepreneurs.com
FEBRUARY 2, 2010
The company has just missed its quarterly revenue forecast. Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) What can be done to avoid the problem going forward?
Jeff Hilimire
MARCH 1, 2011
Brands spent 80% more on mobile ads in 2010 than in 2009. The launch of Apple’s iAd mobile advertising network and Google’s acquisition of AdMob have given mainstream credibility to mobile ads, making them a legitimate choice for mainstream marketers. Social, in effect, is going to force the mobilization of marketing in 2011.
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