2009 Acquisition Metrics SEM 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
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This is going to be BIG.
FEBRUARY 26, 2010
We are one of the fastest growing game and kid sites in 2009, according to comScore. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.
Startup Lessons Learned
SEPTEMBER 2, 2008
In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.
Seeing Both Sides
FEBRUARY 9, 2015
Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.
Steve Blank
DECEMBER 7, 2010
What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Dave McClure, “Startup Metrics for Pirates”, [link]. What are the key financials metrics for your business model? Did you learn anything different?
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
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