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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

This “gap” first came to fruition in 2009 when retailers decided that the best way to attract mobile users was to create a mobile application. These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. Aggregate Audience Data. Image Source.

Mobile 48
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? First of all, it means that most aggregate measures of success, like total revenue, are not very useful. April 14, 2009 3:09 PM Eric Santos said. Great post!

Customer 167
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Health Tech Entrepreneur Builds a Business Focusing on Improving The Lives of Tens of Thousands

Hearpreneur

7541547) from the USPTO in 2009. Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. A “gamified” incentive structure is used to deliver cash rewards every 3 months.

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Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. Doug August 24, 2009 8:21 AM Hugh said. August 24, 2009 8:36 AM Erin said. Very smart stuff.

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The SMB Guide To CRM In 2019

YoungUpstarts

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? From awareness to post-purchase, analyzing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention.

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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Some ecosystems are stable, others malign, and others grow and prosper.

Customer 156
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.

Analytics 131