How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
This “gap” first came to fruition in 2009 when retailers decided that the best way to attract mobile users was to create a mobile application. For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. Aggregate Audience Data.
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