2010, Advertising, Continuous Deployment and Design

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

They take things like unit testing, design documents and code reviews more seriously than any other company Ive even heard about. You dont need "war team meetings," and you dont need status reports I even believe in doing launches on a continuous basis (see continuous ship ). Case Study: Continuous deployment makes releases n.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

January 5, 2010 5:55 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

This is a self-published book, originally designed as a companion to Steves class at Berkeleys Haas school of business. January 6, 2010 12:49 AM Anonymoussaid. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

December 18, 2008 9:40 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.

Lean

Lean San Francisco Continuous Deployment Software Review

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) April 23, 2010 in San Francisco.

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Most of the other processs changes - mandatory design reviews (prelimninary, critical, etc), - documenting all our procedures, and so on - were to support those two factors. It might be more precise to categorize them of two kinds of flaws: flaws in implementation, and flaws in design. Eric, Is this post about Architecture?

Software Review

Software Review Engineer Management Technical Review

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Revisiting the Software Design Manifesto (and what.

San Francisco

San Francisco Lean Technical Review Distribution

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, I became very pleasre to read it.

Advertising

Advertising San Francisco Media Continuous Deployment

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco. Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. Is it that they act as free advertising for our premium product? Free as inventory.

San Francisco

San Francisco Lean Continuous Deployment DC

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. What prompted the process change?

San Francisco

San Francisco Lean Analytics Continuous Deployment

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Ajay January 24, 2010 6:15 AM Matthew Ogston said. February 9, 2010 3:16 PM Anonymoussaid. I am so sick of your tweets it's advertising 24/7. April 12, 2010 7:45 AM @hankzy said. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment Agile

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

Lessons Learned by Eric Ries Monday, September 27, 2010 Good enough never is (or is it?) This is precisely the dilemma that the doctrine of minimum viable product is designed to solve. If there are investors involved, they should be fully briefed on the expectation that these early efforts are designed to fail.

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

November 24, 2008 3:45 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer

Customer San Francisco Viral Lean

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

Five Whys is designed to avoid these nebulous arguments. I work in advertising and this system would work to analyze failures. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. In fact, even the investigation itself is considered too much work.

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible. If you cant deploy to 5% of the nodes and check the results, then how would you accomplish continuous deployment? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

Its nearly impossible to get a good read on all six attributes in a single interview, so its important to design an interview process that will give you a good sampling of data to look at. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Agile Java

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

I have wrestled with the way that companies use the "beta" designation to create an ostensible reason for a particular date being their "launch", even though the product has been publicly available for months. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) April 23, 2010 in San Francisco.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco. Bring your questions.

Metrics

Metrics San Francisco Lean Viral

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. The unstated implication is that these features are what are leading to this tremendous growth.

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

Doing in-depth customer research, with long questionnaires with detailed demographic and psychograpic breakdowns, is very helpful for long-range planning, interaction design and, most importantly, creating customer archetypes. Designing the survey The NPS question itself (again, "How likely are you to recommend X to a friend or colleague?")

.Net

.Net Operations San Francisco Lean

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

(a guide for hackers) (This post was inspired by a conversation with Nivi from Venture Hacks , but is otherwise not his fault) There has been a proliferation of frameworks and metaphors lately that are designed to help startups avoid the all-too-common fatal mistake of failing to find a market. Is a market a set of paying customers?

San Francisco

San Francisco Continuous Deployment Ruby Lean

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

December 3, 2008 5:07 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

Campaign

Campaign San Francisco Lean Agile

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. or their privileging of only certain designers featured in Showcase and promos. They continue to attempt doing so in what is perceived to be a product hostage situation.

Community

Community Management Lean Software Review

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: What is customer development?

Lessons Learned: The four kinds of work, and how to get them done.

The Lean Startup Workshop - now an O'Reilly Master Class

Lessons Learned: ScienceDaily: Corporate culture is most important.

Lessons Learned: The engineering manager's lament

Marching through quicksand

Getting educated about advertising, agencies, and media buyers

Lo, my 2295 subscribers, who are you?

Lessons Learned: Three freemium strategies

Case Study: SlideShare goes freemium

Lessons Learned: CPI > CPC

Pivot, don't jump to a new vision

Good enough never is (or is it?)

Lo, my 1032 subscribers, who are you?

Lessons Learned: Where did Silicon Valley come from?

Business ecology and the four customer currencies

How to conduct a Five Whys root cause analysis

Lessons Learned: Five Whys

Lessons Learned: The ABCDEF's of conducting a technical interview

Lessons Learned: Don't launch

Lessons Learned: SEM on five dollars a day

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The metrics and levers of engagement.

The Superbowl ad test

Lessons Learned: Net Promoter Score: an operational tool to.

Lessons Learned: What is a market? (a guide for hackers)

Learning from Obama: maneuver warfare on the campaign trail

The cardinal sin of community management

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