19 Psychological Tactics for Successful Crowdfunding Campaigns
ConversionXL
JULY 29, 2015
I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Bekkers and Wiepking (2010) examined why people donate to charities. Most project creators describe their project using aggregate framing.
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