Remove 2010 Remove Agile Remove Article Remove PR
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.

article thumbnail

Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Cut Your Words: 5 Articles on Concise Writing – [link]. PR for Startups – [link]. Great article on focus – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. Why Startups are Agile and Opportunistic – Pivoting the Business Model – [link]. Writer 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Cut Your Words: 5 Articles on Concise Writing – [link]. PR for Startups – [link]. Great article on focus – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. Why Startups are Agile and Opportunistic – Pivoting the Business Model – [link]. Writer 2.0

article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Here’s the Netflix homepage back in 2010, focusing on the benefits of the product: Image source. Slow skimming.

Product 142
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

article thumbnail

Startup Tools

steveblank.com

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. Thanks Phil Gainley Reply Margit Niemelä , on August 16, 2010 at 6:29 am said: Steve, wonderful job! Thanks a million.