Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
What the sheet shows is that each customer is costing you $100 in just lead generation expense. Next Generation Business Models Because a number of smart entrepreneurs realized the importance of lowering CAC, they created new business models such as Open Source, SaaS, Freemium, etc. Consider every possible way to minimize this.
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