Steve Blank

MARCH 19, 2009

Now with a new infusion of $8 million dollars of venture capital, SuperMac had been resurrected from the dead and was attempting to restart. Yet two smart VC firms, Sigma and Matrix Partners, realized that somewhere in this mess there was value. Their guess was that they would find value in the high margin graphics business.

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Steve Blank

FEBRUARY 23, 2009

I was consulting for the two venture capital firms who between them put $12 million into my last failed startup. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. We’ve managed startups like this forever; there is no other way to manage them.”

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Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# Reply Why Startups are Agile and Opportunistic -- Pivoting the Business Model , on April 14, 2010 at 6:32 am Said: [.]

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Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot.

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Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. This means you still need to have a resilient personality, and be agile. You’re not joining a big company.

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Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Reply Ashu Sharma , on April 27, 2010 at 11:44 pm Said: Steve, Great post! Good stuff too.

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Steve Blank

SEPTEMBER 24, 2009

New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones. on July 9, 2010 at 12:50 pm Said: [.] Fire might be a strong word.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

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Steve Blank

NOVEMBER 26, 2009

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner. Just a reflection on my family and hopes for our children.

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

OCTOBER 5, 2009

Reply Karma in the Lean Startup Era , on January 28, 2010 at 5:26 pm Said: [.] Not a trivial job considering our computer was one of the first parallel architectures, and our compiler required specific knowledge of our [.] The cheapest way to get promotion is getting colleagues to [.]

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Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. Thanks to Dave McClure and Leonard Speiser for the opportunity to speak. It starts at ~40:30 in the video.

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Steve Blank

JUNE 25, 2009

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 139

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Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

Customer Development 264

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Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Is there some defining factor that easily distinguishes the difference?

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 123

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Steve Blank

APRIL 9, 2009

steve Joshua , on January 5, 2010 at 3:19 pm Said: Fantastic entry, thanks very much Steve. on April 10, 2009 at 6:58 am Said: Amazing blog. As marketers we both understood the 10% was a figure of speech and neither of us took it as a literal number, If I was in engineering I would have been interested in the percentage.

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Steve Blank

MAY 11, 2009

Filed under: Customer Development , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. Reply Jim Wolcott , on April 28, 2010 at 7:30 pm Said: Steve!

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Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

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Steve Blank

MARCH 25, 2009

Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customer development&# category will build up a narrative of illustrative stories of how customer development evolved in practice. What part of this blog should I read if I am also reading the book?

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Steve Blank

MARCH 20, 2009

Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions.

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Steve Blank

JULY 27, 2009

I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Can I buy you lunch to share it with you? &# Yes, I’m serious. So the ask is made — shall it be given?

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Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. Alex Miroshnichenko , on February 4, 2010 at 6:21 pm Said: Well, funny how myths are created. I was chief engineer and developer of both those radars while I worked for ITT Electro-Physics Lab in Hyattsville, MD.

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Steve Blank

APRIL 30, 2009

Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) demand creation strategy).

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Steve Blank

AUGUST 17, 2009

Stanford had a Customer Development loop going on inside their own lab. The discoveries in tube and circuit research suggested new electronic intelligence and countermeasure techniques and systems; in turn the needs of the Applied Lab pushed tube and circuit development.

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Steve Blank

APRIL 2, 2009

Getting B-52s through the Soviet Air Defense System Startup Ethics: Albatross or Essential?

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Steve Blank

MAY 22, 2009

Write it down and keep it in a tradeshow handbook for those who will follow. Go to trade shows like it matters.

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Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Brendan McManus said: “Lessons Learned” – A New Type of Venture Capital Pitch [link] #startup #advice [.] It was amazing to see the two founders, Fred Durham and Maheesh Jain, build a $100 million company from coffee cups and T-shirts.

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Steve Blank

APRIL 27, 2009

Reply Augusta Prince , on April 16, 2010 at 3:08 pm Said: My late friend Gordon P. invention of electronic warfare, part I and [.] McCouch wrote in his Harvard ’41 25th anniversary report: “I spent the war as a civilian associated with the radar countermeasures effort at Harvard’s Radio Research Laboratory.

Silicon Valley 185

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development 280

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Steve Blank

OCTOBER 21, 2010

Filed under: Customer Development « Requiem For A Roommate 2 Responses steve , on October 21, 2010 at 7:05 am Said: what did Carl say at 1:12 ? Translation: They write checks for $100 Million dollars a year.) Here’s a 6 minute excerpt from the talk. the video skipped or something?

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Steve Blank

JUNE 5, 2009

Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process. Employ customer development. Because at times facts may create cognitive dissonance with the beliefs that got you started and funded.

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Steve Blank

AUGUST 7, 2009

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

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Steve Blank

AUGUST 14, 2009

Something you can appreciate if you’ve read my class text on Customer Development.) It was a rough draft you’ll see again when I can finish complete sentences. My only excuse is that this week I’m doing public service in my role as a California Coastal Commissioner.

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Steve Blank

MARCH 22, 2009

Steve my name is Donald xx, and I’m the head of external affairs of the CIA’s venture capital firm and we’d like you to keynote our conference.” And you’d like me to do my talk on Customer Development and startups?” “No, we’re the other CIA.” Do you mean the Culinary Institute of America?

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