2010 Magazine PR Vertical 
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Why did we believe that these magazines would care? Theoretically, that’s why I hired them. But these meetings were life and death in our struggle for market share.
Steve Blank
APRIL 30, 2009
People would go, “Oh, this one won the “best of MacUser Magazine benchmark&# award,&# and it would confirm that this was a safe purchasing choice. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. So we started putting stickers on the packaging every time we’d win an award.
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Steve Blank
SEPTEMBER 3, 2009
Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Doesn’t it depend on vertical market.?
Steve Blank
MARCH 19, 2009
What magazines did they read? Three publications: In our market there were a myriad of magazines to read. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. What reviews did they trust? Did they attend trade shows?
Steve Blank
JULY 13, 2009
Judging by the ink we had gotten, we were the hottest company in the game business, with stories in Fortune, Forbes, Variety, The Hollywood Reporter, and the cover of Wired magazine. Yet we hadn’t shipped a single product. While it felt wonderful at the time, this was a very bad idea.
Steve Blank
JULY 16, 2009
Look, we’re on the cover of Wired magazine. Reply Cognitive Biases, Positive Black Swan Events and Startups | Market By Numbers | San Diego | Marketing Help , on January 3, 2010 at 9:13 am Said: [.] Reply Jeff , on May 12, 2010 at 4:58 pm Said: I was making games at EA at the time Rocket Science launched. Order Here.
crowdSPRING Blog
APRIL 13, 2010
is a new web magazine about how wordsmiths will survive in the 21st century – [link]. PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Writer 2.0 – [link].
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