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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Why did we believe that these magazines would care? At the time desktop publishing was one of the mainstays of the Macintosh market, and therefore the readership of these magazines reflected the demographics of the Mac. My rule was no magazine could review our boards without us present.

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He's Only in Field Service

Steve Blank

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

People would go, “Oh, this one won the “best of MacUser Magazine benchmark&# award,&# and it would confirm that this was a safe purchasing choice. The most interesting thing we learned was that people felt more comfortable about a product when there were words of encouragement on the package. demand creation strategy).

Sales 120
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Thirty-Six Years Later

Steve Blank

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

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Marching through quicksand

Startup Lessons Learned

I place them roughly in this order: Movies > Television > Books > Music > Magazines > Radio > Newspapers Each industry is watching the one in front of it sink into the quicksand. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. August 24, 2009 2:17 PM Norbert Mocsnik said.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. Doesn’t it depend on vertical market.? Marketers believe creating a killer web presence, corporate presentation, are objectives. Thanks for sharing.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Today, he has over a thousand, and he has chosen to focus on the realtor vertical. strategy, he has succeeded in getting his company featured in Realtor Magazine's "Cool Tools" section. From 2008 to 2010, Mitra was a columnist for Forbes. He is seeing excellent results. In February, he had about 200 customers.