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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Why did we believe that these magazines would care? Our benchmark had just become the standard test suite for all magazine reviews that our potential customers would read.

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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

is a new web magazine about how wordsmiths will survive in the 21st century – [link]. PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Writer 2.0 – [link].

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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

is a new web magazine about how wordsmiths will survive in the 21st century – [link]. PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Writer 2.0 – [link].

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Twitter Link Roundup #204 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

14 metrics marketers use to measure social media ROI in 2010 vs. 2013 - crowdspring.co/1fDCYZw. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. 10 graphic design cheat sheets | Inspired Magazine - crowdspring.co/18VaYfQ. - crowdspring.co/1fDAHgT. How’s that for a stunning insight?”

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Twitter Link Roundup #44 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Collection of Beautiful Magazine Covers for Inspiration - [link]. The Best Website Designs of the 2010 World Cup - [link]. The Evolution Of The World Cup Logo From 1930 To 2010 - [link]. New study says most companies use social media w/o strategy - [link]. 30 of the Best Infographics that Effectively Showcase Data - [link].

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

Look, we’re on the cover of Wired magazine. Reply Cognitive Biases, Positive Black Swan Events and Startups | Market By Numbers | San Diego | Marketing Help , on January 3, 2010 at 9:13 am Said: [.] Reply Jeff , on May 12, 2010 at 4:58 pm Said: I was making games at EA at the time Rocket Science launched. Order Here.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Judging by the ink we had gotten, we were the hottest company in the game business, with stories in Fortune, Forbes, Variety, The Hollywood Reporter, and the cover of Wired magazine. Yet we hadn’t shipped a single product. While it felt wonderful at the time, this was a very bad idea.