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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR. I couldn’t care less about those.

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How to Name Your Startup

www.rocketwatcher.com

You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. April 30, 2010. |. Naming sucks. Did you name it something stupid? But name your startup John Smith and Associates and you’ve got yourself a problem. April Dunford says: April 30, 2010 at 11:14 am.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 10:36 am Great post.

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