article thumbnail

Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. Back in 2010, the team tried approaching university administrators to get them to adopt their platform.

Vertical 132
article thumbnail

Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Today, he has over a thousand, and he has chosen to focus on the realtor vertical. For enterprises and small businesses, managing a systematic sales cycle is crucial, and before having telemarketing reps call prospects, a few rounds of Stanzr events may be an efficient way to move them down the sales funnel.

article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. April Amrita Reply 13.

B2B 42