2010 Sales Sales Cycle SEM 
Cracking the Code
NOVEMBER 10, 2009
Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. Study the Sales Learning Curve and Only Invest behind Success (more.) By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful Cloud business (more.) at 7:42 PM.
www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.
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