2011 Agile Customer Development Design 
Steve Blank
JULY 13, 2021
A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. For each of these parts of the course design we needed to consider where on the spectrum of directed versus experiential each of the five parts of the class would fall.
Steve Blank
JULY 7, 2015
Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey. Taking My Class. Origins of the Lean Startup.
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Steve Blank
JUNE 18, 2013
I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. Eric’s insight was that traditional product management and Waterfall development should be replaced by Agile Development.
Steve Blank
NOVEMBER 11, 2010
(Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) This startup search process is the business model / customer development / agile development solution stack. Business Model Design meets Customer Development.
Steve Blank
JUNE 25, 2009
Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)
Steve Blank
MARCH 18, 2011
The New Bubble : (2011 – 2014): Here we go again…. (If Over time, open source software the rise of the next wave of web startups and the embrace of Agile Engineering meant that startups no longer needed millions of dollars to buy specialized computers and license expensive software – they could start a company on their credit cards.
Steve Blank
JUNE 18, 2013
I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. Eric’s insight was that traditional product management and Waterfall development should be replaced by Agile Development.
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