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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

The consumerisation of enterprise was a big investment trend in 2011-2012. The creators are suddenly in need of tools that were previously mainly available to companies at the enterprise level: Manage payroll Hold virtual events Edit and create quality content Advertise Sell Customer success Loans/ insurance/ Financing needs.

B2B 167
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.