Denouement
View from Seed
NOVEMBER 7, 2019
2009-2011: Retrenchment. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. We’re only a few months past Sequoia’s famous “R.I.P. 2017-2018: Rediscovery of Unit Economics.
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