Remove 2011 Remove Bankruptcy Remove Metrics Remove Naming
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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5/25-NYC – Investing in Intellectual Capital: Patents, Trademarks, Domain Names, Litigation, Government Rights, and other Intangible Assets

David Teten

I’m excited about the program below on “Investing in Intellectual Capital: Intellectual Capital: Patents, Trademarks, Domain Names, Litigation, Government Rights, and other Intangible Assets” Click here to make a reservation. Wednesday, May 25, 2011. Time: 5:30 Registration and Reception, 6:30pm Program.

Naming 122
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Should We Take Harvard MBAs Seriously as Startup Founders? [New Data]

View from Seed

After Stanford undergrad, I helped start and build Better Place – at one time famous for raising a $350 million Series B in what the Economist called the “Netscape moment for Cleantech,” only to end up infamous and in bankruptcy almost a billion dollars of funding and five years later. Success and fundraising are not one and the same.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

by Tristan on January 20, 2011. All names redacted.). Unseen Metrics. The same company, didn’t have a system to accurately identify it’s own key metrics. Would you invest in a company that didn’t know it’s own metrics? . • ABOUT. • CONTACT. Jan 20 -->. • 9 comments.