2011 Business Model Channel Distribution 
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product?
Steve Blank
JULY 13, 2021
Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. experiential.
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Steve Blank
FEBRUARY 3, 2015
Hershey just bought Krave Jerky, a team in our 2011 Berkeley Lean LaunchPad class, for >$200 million. —– Jon Sebastiani and his team came into the 2011 Berkeley Lean LaunchPad class with several key observations: Snack foods were a large ~$35 billion but the moribund food category was starving for innovation and modernization.
Gust
JANUARY 4, 2012
Given that 2011 is already behind us, I’d like to take a brief time-out from the usual legal and financial wonkery to wish you and your loved ones a Happy New Year. Most investors will assume that if the business plan is solid and a large market opportunity exists, there will be vigorous competition from other players.
ConversionXL
MARCH 19, 2020
The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Progressive. Image source ).
Steve Blank
MAY 29, 2019
Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Steve Blank: When I first starting teaching, the capstone entrepreneurship class was how to write a business plan. Distribution channels, brand loyalty, etc. Building an entrepreneurship ecosystem.
Startup Lessons Learned
JULY 22, 2020
I think it's actually more strange that I ended up with a bakery business and that I have a personal circle that is made up of people who aren't like that, but I started this small business, I had no money. Highlights from the show: Lenore introduces herself and talks about her family. (3:07)
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