Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.
Cracking the Code
NOVEMBER 10, 2009
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?
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