ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Basically, all changes made during the testing period (combined into one metric) tested against the old version.
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. ► 2011. (2). SaaS business metrics: why are they different? on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). sales and marketing. (10). software. (10).
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Cracking the Code
NOVEMBER 10, 2009
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. ► 2011. (2). SaaS business metrics: why are they different? Posted by Philippe Botteri. at 7:42 PM. Excellent update to your 10 Laws.
Occam's Razor
JUNE 4, 2012
You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Never create a custom report without Acquisition, Behavior, Outcome metrics.
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
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