2011 Partner SEM Technical Review 
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics.
Cracking the Code
NOVEMBER 10, 2009
The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Philippe Botteri Accel Partners London, UK My Bio. ► 2011. (2). Build Employee Software.
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Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Philippe Botteri Accel Partners London, UK My Bio. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Anonymous said. Post a Comment. Newer Post. Older Post.
Cracking the Code
OCTOBER 10, 2008
The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric.
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