2011, Revenue, SEM and Viral

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2011

Revenue

SEM

Viral

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. ► 2011. (2). Popular Media: the key to viral marketing. Mind the GAAP!

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

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StartUpRoar

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

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