Remove 2012 Remove B2C Remove Matching Remove Social Media
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Matching Algorithms.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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How to Build a Product Launch Strategy

ConversionXL

This will help you skew your messaging (and product or feature) to satisfy intent and match expectations. If these differ by customer segments, build several user personas, as your messaging will vary based on the target segment. User research will separate the intended from the actual user experience.

Product 96
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. We chose to integrate our product closely with Pinterest, which was the talk of the town in the summer of 2012, and allow our users to do more with their carefully curated photos. Design & Dev Entrepreneur Social Media Analysis and Opinion How-To''s'

Brazil 158
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Lean LaunchPad – For Deep Science and Technology

Steve Blank

The existing winter quarter of the class remains the same as we taught for the last 10 years – taking all students’ projects – e-commerce, social media, web, and mobile apps. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. Started on Week 1 as AI to Match Patients to Post-Acute Care.

Lean 330
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years.